Prior To Advertising, Law Firms Need To Carefully Consider The Associated Costs

As a direct result of adverting on television one lawyer has become well-known in the Denver, Colorado area. If the lawyer's ads work as well in New York City and roughly 100 cities throughout the country, another law firm is destined to be a household name here as well. Personal injury law firms can also benefit from creating their own personalized advertising programs. A common type of advertising used by personal injury firms would be two blue collar workers discussing how to find a lawyer willing to fight for people like them; as with many other firms, this firm spends large amounts of money putting their 30 seconds of advertising on television and other media markets.

In 1977 the US Supreme Court made it legal for lawyers to advertise their services. Though this is not the initial instance of an attorney turning to t.v. ads to generate business, this is the first time nondescript, customizable advertisements have been created for utilization by attorneys across the country. These generic ads are having an enormous inmpact on the lawyers and firms that have signed on to use them for their advertising. At the time he spent the initial money on the first commercial, he had only two people in office. They had roughly 80 clients a year. Today, he commands an office of many attorneys and legal assistants. They oversee more than 100 cases a month. There is a pool table and mock courtroom, as well as offices housing the law firm's media buyer and TV producer, all within the attorney's three story building.

Needless to say, there is no longer any need for this enterprising lawyer to practice law, as he's totally involved in both the development and marketing of his advertisements. He stand behind the power of TV advertising beacuse of the amount of revenue it generated for him. No one was more surprised than he was by this turn of events. To hear him tell it, he ran one successful television ad and suddenly all ten phone lines light up like a Christmas tree. When the ad comes on, the phone calls start pouring in.

Personal injury law firms are the ones who most commonly use advertising to get new clients, this practive is still considered demeaning by large corporate firms. This Denver attorney was once a peon seeking clients wherever he could drum them up. He was seeing very limited repeat business, as his clients were victims of industrial accidents, slips and falls, and automobile accidents.

These ads will definitely generate a response, there's no doubt about it. Among the variety of responses received, are calls that are not at all related to personal injury. Finding a lawyer is not something many people have the skills to do without help. Cases worth taking are hard to come by - only maybe 10%. The number of calls that have nothing to do with law really need to be filtered through, and that is the main problem that lawyers have with the program. Some lawyers have even quit the prograqm because they did not have the money to handle the cost of the ads and the additional personnael neededto handle the extra calls. Unfortunately, it increases your overhead costs while increasing your caseload. Some lawyers need to hire someone to answer the increased call load.

There's even one lawyer in the program who said that his first year's income heavily outweighed his advertising costs. Furthermore, the attorney stated that the relationship of profit to expense has increased consistently as his firm accepts an even greater volume of files. The addition of well-known personalities into their advertisements is now the goal of Frickey and his producer. For six film ads, they have secured John Madden the football celebrity at a cost of $50,000.